Our Approach
Data-driven methods, constant and never-ending improvements
Analyze Your Business
- Industry
- Value propositions
- Purchase – one-time purchase, repeat purchase
- Ideal customer profile – Majority of your customer base, customers you don’t want (but have them now)
- Best / slow time for the business
- Best product line / Bestselling products
- High/low profitable products
- Total Products / SKUs
- Average order value / Lifetime customer value
- Current Return on Ad Spend (ROAS)
- Phone calls worth, purchase orders values, sample requests
Define your target audience
- Create Personas by age groups, gender, demography, shopping interests
- Find target geographic regions and demographics
- Analyze buying intended keywords (relevant keywords)
- Build an irrelevant keywords list
- Analyze search terms, ad copies, ad spend and channels your competitors doing
Develop a marketing strategy
- Define marketing channels, and ad spend allocations
- Set KPIs for each marketing channel
- Segment campaigns by brands and products
- Define a bidding strategy and campaigns structure
- Target geographic regions and demographics
- Analyze product page and a shopping cart for conversions
- Install tracking to measure the KPIs, improve the ROAS and conversions
Launch your campaigns
(The first 90 days are the most important)
- Analyze campaigns performance by click-through rates, conversions rates, and costs
- Analyze your conversion rate, bounce rate, average order value, cost per conversion, and ROAS
- Identify any poor-performing keywords, products, ads, and landing pages
- Eliminate wasted ad spend
- Analyze Search Term Reports and look for irrelevant impressions/clicks
- Add Negative Keywords to Ad Groups, Campaigns, and Lists as needed
- Analyze the product performance by the highest and lowest conversions and ROAS
- Analyze top converting search terms and campaigns by the highest and lowest conversions and ROAS
Test and optimize
- Reallocate the ad spend to campaigns and channels based on conversion values and ROAS
- Adjust the bidding strategy based on conversion values and ROAS
- Test ad copies and segment products by conversions
- Eliminated wasted ad spend
- Review the user experience data for conversions improvement
- Check your competitors and find the new opportunities
- Review the persona and redefine the target geographic regions and demographics
Constant and never-ending improvements
- Scale the budget for the sustainable growth
- Adjust ad spending and design new campaigns for holiday seasons, promotions, sales, etc.
- Manage campaigns and channels based on holiday seasons and promotions
- Adjust the bidding strategy based on conversion values and ROAS
- Test ad copies and segment products by conversions
- Analyze search terms and campaigns for the highest and lowest conversions
- Review cost per click, click-through-rates and adjust the cost per click based on conversion values
- Analyze product performance for highest and lowest conversions and ROAS
- Add irrelevant keywords to the campaigns
- Eliminated wasted ad spend
- Review the user experience data for conversions improvement
- Check your competitors and find the new opportunities
- Manage campaigns and channels based on conversion values and ROAS
- Review the persona and redefine the target geographic regions and demographics