1185% Increase in Leads with a 92.42% Drop in CPC

Client Profile

The company is an online kilt retail shop serving the classic style and tartan pattern and color across the USA. They offer high-quality kilts and accessories for all ages that one can wear for casual or formal events like weddings.

Case Study website screenshot
case study traffic revenue roas increased


Despite running search ads campaigns, the clients’ ecommerce store was struggling to reach their target audience and drive sales. They are facing a decrease in revenue with an increase in cost and high CPC with their standard ad campaigns.

The client wanted to grow their sales and revenue by replacing an underperforming marketing campaign with different PPC channels but not at the cost of ROI.


XtremeUX wanted to raise the client’s website traffic and conversion rates through a winning PPC campaign for consistent results since they both partnered.

Here’s how XtremeUX helped the client:

  • Competitor analysis using state-of-the-art market research tools.
  • Inventory setup
  • Setting up a merchant account.
  • Set up shopping ads
  • Dynamic remarketing ads
  • Single Keyword Ad Groups

Thorough keyword research for boosting brand reaches through optimizing product listing title names and images.

Business Impact

XtremeUX’s contribution to modernizing clients’ digital marketing is completely recasting their online marketing approach by giving them a substantial boost in lead capture and providing essential insights that deliver incredible value over their investment. The proof is in the numbers:

Increase in orders


Increase in Orders / Calls

Increase in Revenue


Increased Revenue

conversion improved


Conversion Improved

Reduce Cost per conversion


Cost per Conversion Reduced

“XtremeUX continues to provide top-notch services. They have just completed a refresh of my BigCommerce site, and I could not be happier. They manage two sites for me, SEO and PPC. They are great.”